OCTOBER 2011
November / December January 2011

OCTOBER 2011


IL DASSAULT RAFALE SPECIAL COLOUR 30000 ORE DI VOLO DELL'ARMEE DE L'AIR
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Tutti conoscono il romanzo "Il Piccolo Principe" del famoso scrittore ed aviatore francese Antoine de Saint Exupéry. Il Commandant Antoine de Saint Exupéry ha servito nell'aeronautica francese come pilota presso la base aerea 113 Saint Dizier, durante gli anni della seconda guerra mondiale.
La sua morte avvenuta il 31 luglio del 1944 a largo della Corsica nel Mar Tirreno, è stata per molti anni avvolta nel mistero fino al ritrovamento nel 2008 del relitto del suo aereo, un caccia Lockheed P-38 Lightning in versione da ricognizione, abbattuto da un caccia Messerschmitt BF-109 tedesco.
La base aerea (Base Aerienne) 113 di Saint Dizier, intitolata allo scrittore francese, attualmente è l'aeroporto militare dell'Armée de l'Air con più esemplari del caccia Dassault attualmente in servizio. |
Hanno sede su quest'aeroporto i seguenti reparti:
- Escadon de Chasse 01.091 Gascogne (Rafale-ASMPA)
- Escadron de Chasse 01.007 Provence (Rafale)
- Escadron de Transformation Rafale 02.092 Aquitaine (Rafale)
- Escadron de Défense Sol Air 05.950 "Barrois" (Crotale NG, Mistral, cannoni 20mm)
Proprio quest'anno il locale airshow ha avuto come simbolo distintivo proprio il "Piccolo Principe".
Per questa occasione - e per festeggiare anche il raggiungimento delle 30000 ore di volo del velivolo Dassault Rafale - due aeroplani sono stati dipinti in livrea special colour. I velivoli sono stati presentati al pubblico ed hanno partecipato in seguito ai maggiori air show internazionali come il RIAT di Fairford, il MAKS in Russia, e il Salone di Paris Le Bourget.
Display pilot 2011 è il capitano Mickael Brocard dell'Escadron de chasse 1/7 Provence.
Il compito di progettare e realizzare la livrea special colour è andata all'azienda Happy Design Studio di Strasburgo, non nuova alla realizzazione di livree particolari per aerei ed elicotteri, sia militari che civili.
Ricordiamo - tra gli altri - anche la realizzazione dello Mirage 2000 special colour dell' EC.1/12 Cambresis per i festeggiamenti del 50° Anniversario della NATO Tiger Meet Association. Il velivolo Dassautl Rafale è un caccia polivalente che può effettuare missioni di attacco, ricognizione, intercettazione e di dissuasione con armamento nucleare, entrato in servizio nel 2006 nell'Aeronautica Militare Francese sostituirà la maggior parte dei caccia attualmente in servizio. Insieme ai Mirage 2000D il Rafale è stato impiegato dal 2007 in Afghanistan e a partire dal 19 marzo 2011 è entrato in azione sulla Libia nell'ambito dell'operazione Harmattan .
Consigliamo di vedere, a tutto schermo, il video molto particolare ed interessante sulla realizzazione dei Rafale 30.000 ore Special Colours.
SEPTEMBER 2011


AUGUST 2011





Dassault Rafale in Sonderfarbe 26. August 201
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Frankreichs Luftwaffe hält ihre Solo Display Rafale in einem Sonderanstrich, das Design wurde durch Happy Design Studio aus Strassburg entworfen.
Zwei Maschinen werden in diesem Farbanstrich gehalten und beeindrucken seit Juni an Air Shows hunderttausende von Zuschauern mit ihrem eindrücklichen Flugprogramm. Neben dem Kleinen Prinz auf der Seitenflosse trägt die Rafale auch die Aufschrift 30.000, welche für die geflogenen Flugstunden der knapp 100 Rafale Kampfjets steht. Die beiden Vorführmaschinen sind regulär auf der Basis Saint Dizier stationiert, wo auch der Pilot und Schriftsteller Saint Exupery eingeteilt war, welcher das Märchen der Kleine Prinz geschrieben hat. Der Rafale Kampfjet hatte in diesem Jahr Grossauftritte an der Paris Air Show, an der MAKS in Moskau und beim International Air Tattoo in Fairford. |
ASAS BRASIL / August September 2011

Air Force Monthly / August September 2011


JULY 2011
Military Aerospace International Security / July 2011

Air Fan / July / August / 2011

Dassault Magazine / July / August / 2011

Air International / August / 2011

Aerospace International / August / 2011

Air Forces Monthly / August / 2011

Air Actualités/ Juillet Août 2011



Monte Carlo Society / July 2011
JUNE 2011



Le Figaro / Une / June 27 2011


Photo copyright Sébastien Ognier

Ain Publications / Cover / Paris Air Show Photo Sébastien OGNIER


Aviation Week Show News / Cover / Paris Air Show
Air & Cosmos / June 2011

Show Daily / Day 2 / Paris Air Show / June 2011

Flight Daily News / Paris Air Show June 2011





(AP) -- In the war in Libya, the French Rafale fighter jet has nearly done it all: no-fly zone enforcement, air-to-ground strikes, reconnaissance, overflight missions. One thing the plane has never done is sell overseas. The Rafale and a European market rival, the Typhoon, have been among standout performers in the NATO air campaign against Moammar Gadhafi's forces -- offering an unexpected...


Le Figaro.fr / June 2011
LES CHASSEURS EUROPEENS FONT LE SHOW

Démonstration en voldu Rafale de Dassault Aviation, jeudi au Salon du Bourget.
Crédits photo : GONZALO FUENTES/REUTER
Le grand public peut admirer ce week-end au Salon du Bourget les démonstrations en vol du Rafale et de l'Eurofighter. En toile de fond, une bataille commerciale très rude.
Toujours prisées par les professionnels, les démonstrations en vol des avions de combat le sont encore plus par le grand public auquel le Salon du Bourget a ouvert ses portes vendredi pour trois jours. Ces «seigneurs» des airs, concentrés de très hautes technologies, se livreront à des présentations époustouflantes dans un bruit assourdissant.
Cette année, ce sont les chasseurs européens - le Rafale de Dassault Aviation et l'Eurofighter du trio EADS-BAE Systems-Finmeccanica - qui occupent le terrain. Les Américains se sont faits discrets en amenant le F-15 et le F-16 mais pas le Boeing F-18 Superhornet ni le Lockheed F-22 Raptor. Les Russes brillent par leur absence tandis que le nouveau JF-17 sino-pakistanais a déclaré forfait quelques jours avant l'ouverture du salon.
Dans l'aéronautique civile, la bataille commerciale a été animée par un festival de commandes. Dans le militaire, c'est différent car les salons ne sont pas le lieu privilégié pour signer des contrats. Tant les négociations sont longues et complexes. En revanche, les délégations étrangères, parmi lesquelles des prospects à l'exportation, se sont pressées au Bourget.
Pour la France, l'enjeu est de taille. Le Rafale irrigue le tissu industriel notamment en Ile-de-France et en Aquitaine. Le chasseur français fait travailler 500 partenaires industriels et représente plus de 8000 emplois. Nicolas Sarkozy, lundi dernier, et François Fillon, jeudi, se sont attardés sur le stand de l'armée de l'air.
Intense compétition
«Nous faisons tous nos efforts pour aider Dassault Aviation à commercialiser cet avion, c'est évidemment difficile car c'est un avion d'un très haut niveau de technologie », a déclaré le premier ministre. La compétition est «extrêmement rude avec les États-Unis» aussi, «nous ne dissimulons aucune de ces difficultés (…) mais nous avons bon espoir de réussir à exporter le Rafale dans les prochaines semaines ou les prochains mois». Un espoir alimenté par les négociations en cours, notamment avec les Émirats arabes unis. Cela, au moment où le Rafale démontre l'étendu de ses capacités et de sa polyvalence - appui aérien, reconnaissance, frappes dans la profondeur, missions sol-air… - depuis le déclenchement des opérations en Libye où il est en première ligne. Charles Edelstenne, PDG de Dassault Aviation, est resté prudent. «Je ne donne jamais de nouvelles tant qu'elles ne sont pas fermes et sûres. (…) Pour le moment on est dans la soute et on rame», a-t-il déclaré.
Reuters - publié le 23/06/2011 à 14:40

L'Inde a retenu fin avril le Rafale et le Typhoon du consortium européen Eurofighter pour un contrat de 126 avions de combat d'un montant total de 11 milliards de dollars (7,7 milliards d'euros).
Au Brésil, à qui la France espère vendre 36 Rafale, l'arrivée à la présidence du pays de Dilma Rousseff début 2011 a probablement repoussé la décision à l'an prochain, tandis que des négociations sont également en cours avec les Emirats arabes unis.
"Nous faisons tous nos efforts pour aider Dassault Aviation à commercialiser cet avion, c'est évidemment difficile car c'est un avion d'un très haut niveau de technologie", a dit François Fillon lors d'un point presse au salon aéronautique du Bourget après l'avoir visité.
L'investissement financier et technologique nécessaire pour la mise en oeuvre du système d'armes du Rafale "est réservé à quelques pays qui ont les moyens", a-t-il observé, citant également la compétition "extrêmement rude" avec les Etats-Unis.
"Nous ne dissimulons aucune de ces difficultés, mais les discussions que nous avons engagées avec plusieurs pays sont toujours en cours et nous avons bon espoir de pouvoir réussir à exporter le Rafale dans un de ces pays dans les prochaines semaines ou les prochains mois", a dit François Fillon.
Le PDG de Dassault Aviation s'est refusé à tout commentaire sur l'avancée des négociations.

Lettre d'information stratégique et de défense

Le Rafale en démonstration au salon du Bourget
Crédits: Sirpa Air
DIFFICILE NEGOCIATION DU RAFALE AUX EMIRAT
Après avoir mené des négociations exclusives avec Dassault Aviation pour l’achat de chasseurs multirôles Rafale, l’armée de l’air émiratie aurait commencé à étudier d’autres options pour son futur avion de combat.
Initiées il y a quatre ans, les négociations avec le groupe français n’ont toujours pas abouti, ouvrant la porte de la compétition à l’américain Lockheed Martin, indique une source d’Abou Dhabi. La source émiratie souligne qu’Abou Dhabi s’est plaint à plusieurs reprises du manque de souplesse de l’industriel français dans les négociations sur le Rafale, alors que les multiples interventions du président Sarkozy n’ont pas réussi à aplanir les difficultés.
Outre la question du prix des avions, les difficultés portent principalement sur quatre demandes des Emiratis : la fourniture d’un moteur plus puissant que celui qui équipe actuellement le Rafale, la reprise de leurs Mirage 2000-9 (au nombre de 62) et la possibilité d’utiliser les armements des 2000-9 sur Rafale.
Au cours de sa dernière visite à Abou Dhabi, le ministre français de la Défense, Gérard Longuet, aurait présenté une nouvelle offre, à un prix global de neuf milliards d’euros. Il s’agit de la troisième offre, la première ayant été chiffrée à treize milliards et la seconde à dix milliards.
L’Elysée aurait demandé aux sociétés membres du Rafale Team de se concerter pour que chacune prenne sa part du rabais supplémentaire d’un milliard d’euros. De son côté, Abou Dhabi s’en tient toujours à un budget de sept milliards.
Profitant ainsi du désaccord entre Français et Emiratis, l’administration américaine a poussé l’option Lockheed Martin, qui a réussi à ouvrir des négociations avec les EAU pour évaluer leurs besoins. Le groupe américain propose, pour sa part, l’avion de combat de cinquième génération F-35 JSF.
Sachant qu’il ne pourra livrer cet appareil qu’en 2020 (au plus tôt), compte tenu du retard pris par le programme, Washington aurait proposé à Abou Dhabi de fournir, en attendant, des F-16 Block 60 supplémentaires. L’armée de l’air émiratie dispose actuellement de 80 avions de ce type. Les Américains ont même proposé de livrer des F-16 d’occasion de l’Usaf, en les portant au standard Block 60, pour pallier au trou capacitaire, en attendant de livrer tous les F-35. Washington devra ensuite reprendre tous les F-16 au fur et à mesure que les nouveaux avions seront livrés.
Alors que les négociateurs français avaient le sentiment que l’ouverture de discussions avec Lockheed Martin n’était qu’un moyen de faire pression sur eux, l’avancée de ces discussions signale qu’elles pourraient bien aboutir. D’autant que vient d’être lancée la modernisation des systèmes d’armes des Mirage 2000-9 par les Emiratis, qui éloigne les perspectives de reprise par la France exigée en cas d’achat du Rafale.
Si la mission du Rafale Team semble bien se compliquer, on peut néanmoins douter que l’offre F-35 de Lockheed respecte au final l’enveloppe de 7 milliards de dollars dont dispose les Emiratis.





A literary livery created by Happy Design Studio adorned the Dassault Rafale as it roared over Le Bourget yesterday. The French fighter's paint scheme shows the character "le petit Prince", drawn from the work of French author and aviator Antoine de Saint Exupery - who served in the French army base at Saint Dizier, where a Rafale fleet is now stationed. Happy was invited to create the livery to celebrate 30,000h of flying, cumulatively, by the type, yielding this happy outcome.




NATO TIGERS FIFTY YEARS BOOK / June 2011

Akzonobel Catalogue / June 2011

Combat Aircraft / June 2011

MAY 2011
Air Forces Monthly / August / 2011


Ultimate / May Jully 2011

Altitude Arabia / May 2011

Altitude Arabia / May 2011

APRIL 2011



www.tbm850.com
BUSINESS AVIATION NETWORK
DAHER-SOCATA’s centennial TBM 850 makes its U.S. debut at the SUN ’n FUN fly-in
Lakeland, Florida, March 29, 2011 – DAHER-SOCATA is initiating its U.S. activities to celebrate the company’s 100 years of aviation excellence with this week’s SUN ’n FUN fly-in appearance of the Model Year 2011 TBM 850, which is configured in a unique centennial paint scheme.
The special edition Model Year 2011 TBM 850 very fast turboprop aircraft carries a distinctive “waves of time” livery, designed by Didier Wolff of Happy Design Studios.
This TBM 850, which is serial number 571, symbolically represents the 100 years of continuous aircraft production that traces its roots to DAHER-SOCATA’s predecessor company, Aeroplanes Morane-Saulnier – created in 1911. In addition to its custom red and white paint scheme, the centennial TBM 850 has been registered with the N1911Y tail number.
For its 100-year celebrations, DAHER-SOCATA is providing the TBM 850 with an Exclusive Maintenance Program for five years (including five free annual inspections) or 1,000 flight hours with free scheduled maintenance costs. In addition, warranties are extended to five years for avionics, five years for systems and seven years for the airframe.
The TBM 850 is the world’s fastest single-engine turboprop, with a maximum cruise speed of 320 KTAS at 26,000 ft. (in ISA conditions). As an 850-shp. version of DAHER-SOCATA’s proven six-seat TBM 700 turboprop business aircraft, the TBM 850 combines cruise speeds and travel times typical of light jets with the economical direct operating costs of a turboprop, along with excellent range and payload capacity. Since its 2005 launch, the TBM 850 has become an international success – with more 220 aircraft delivered as of January 1, 2011. The combined TBM 700 and TBM 850 fleet now stands at 545 units worldwide.

Le DAHER-SOCATA TBM 850 “Centenaire”/ Sun'n Fun
Le DAHER-SOCATA TBM 850 “Centenaire” fait ses débuts au salon Sun ’n Fun
Lakeland, Floride, 29 mars, 2011 – DAHER-SOCATA donne le coup d’envoi aux Etats-Unis des célébrations de ses 100 ans de construction d’avions avec la présentation au salon Sun ’n Fun de son TBM 850 modèle 2011, qui arbore une décoration originale pour marquer le centenaire.
La version 2011 du monoturbopropulseur à grande vitesse TBM 850 arbore une livrée originale « sur les vagues du temps » conçue spécialement par le designer Didier Wolff de Happy Design Studios.
Ce TBM 850, qui porte le numéro de série 571, marque 100 ans de production continue d’avions, ayant ses racines dans la création de la société des Aéroplanes Morane-Saulnier en 1911. Autre clin d’oeil à l’histoire, ce TBM 850 est immatriculé N1911Y.
A l’occasion de cette célébration, DAHER-SOCATA offre aux acquéreurs d’un TBM 850 en 2011, un programme exclusif de maintenance. Ce programme permet de réduire considérablement les coûts de maintenance, couvrant les frais de maintenance programmée jusqu’à la 5ème inspection annuelle ou à concurrence de 1 000 heures de vol pour l’acquéreur initial. Et les garanties pour l’avionique et les systèmes sont portées à 5 ans et à 7 ans pour la cellule de l’avion.
« Sun’n Fun marque traditionnellement le début de la saison aéronautique aux Etats-Unis, c’est donc pour nous l’occasion de débuter les célébrations de notre centième anniversaire, » a déclaré Nicolas Chabbert, directeur de la division Avions de DAHER-SOCATA. « Cette semaine sur l’aéroport de Lakeland va nous permettre de présenter le TBM 850 modèle 2011 à l’ensemble de la communa uté de l’aviation générale. »
Le TBM 850 est le monoturbopropulseur le plus rapide du monde avec une vitesse de croisière maximale de 320 KTAS (593 km/h) à 26,000 ft. (7940 m).
Version à moteur de 850 ch de l’avion d’affaires à turbopropulseur TBM 700, reconnu pour sa fiabilité, le TBM 850 conjugue la vitesse de croisière et les temps de vol typiques des jets légers avec les coûts d’exploitation, la faible signature environnementale, la distance franchissable et l’excellente charge marchande des avions à turbopropulseur.
Depuis son lancement en 2005, le TBM 850 est devenu un succès international avec plus de 222 avions livrés au 1er Janvier 2011. La flotte combinée de TBM 700 et TBM 850 atteint désormais les 545 unités. En 2010, l’activité de l’ensemble de la flotte TBM a dépassé les 800 000 heures de vol.


MARCH 2011


Ultimate / March April 2011


FEBRUARY 2011

BRAND POWER
Four Design and brand experts explain how to get logo and livery design right, and speculate on how technology will enable
different ways of branding in the future.





Happy Design Studio livery chosen for TBM850's anniversary
Happy Design Studio has been chosen by Daher-Socata to deliver a livery for the TBM 850 single-engine turboprop to celebrate the model’s 100th anniversary. Happy Design Studio’s design was chosen from 41 projects by eight designers. The design is available with a large choice of colour options and is the new paint scheme for production line TBM850s for 2011.
“It has been a gripping challenge to adapt the concept of the livery to the industrial production constraints and the final result is amazing on the TBM850,” said Didier Wolff, owner and designer at Happy Design Studio.

Arabian Aerospace / February 10 2011



Daher Socata News Letter

JANUARY 2011
Ultimate / January 2011

DECEMBER 2010
December 2010
Portrait : Didier Wolff, embellisseur d'avions
Voici une histoire qui, à quelques jours des célébrations de Noël, pourrait presque ressembler à un conte : en 2009, Didier Wolff débarque aux Emirats avec un projet, celui de peindre des avions. Un an plus tard, l’idée que certains auraient pu juger farfelue a pris forme et rencontre un véritable succès.
Comment en êtes-vous arrivé à l’idée de peindre des avions ?
Je suis graphiste de formation et j’ai toujours été passionné d’illustration et de peinture. Après avoir passé un brevet et une licence de base de pilote d’avion à l’aéroclub d’Alsace j’ai tout naturellement associé ces deux domaines.
La découverte de certaines décorations extérieures de la compagnie British Airways dans les années 90 m’a donné envie d’aller plus loin dans ces tentatives demeurées trop timides à mon goût.
J’ai présenté certain de mes travaux à des professionnels de l’aviation lors du dernier salon du Bourget. Leurs retours ont confirmés mon intuition. Je me suis alors demandé comment progresser et me faire connaître et j’ai immédiatement été attiré par Dubai. Je n’avais pas de connaissances particulières de la région mais j’étais comme aimanté par les Emirats et Dubai.
C’est donc de façon presque hasardeuse que vous vous lancez à l’assaut du marché émirien ?
Malgré la puissance de mon intuition, lorsque je me suis décidé à venir il y a tout juste un an, en 2009, force était de constater qu’au bout d’une semaine sur place, ne parvenant pas à trouver de porte d’entrée, ni de contact, j’étais sur le point de renoncer. C’est alors que je me suis rendu au French Business Council (FBC), sur le conseil d’un ami. C’est véritablement ma rencontre avec le FBC qui a fortifié mon impulsion : la confirmation que j’étais au bon endroit, au bon moment. Le projet est véritablement né à ce moment-là. Sans attendre, je suis rentré en France, décidé de me donner tous les moyens pour lui donner vie.
J’ai contacté des ingénieurs en aéronautique (Aéroconseil à Toulouse) qui, convaincus par le potentiel et l’originalité de la démarche, m’ont permis de passer du concept à la réalisation. Ce précieux partenariat m’a permis aussi de valider techniquement mon projet.
En novembre 2009, j’ai exposé au Dubai Air Show où j’ai reçu un accueil magistral, les gens ont véritablement perçu mon activité comme quelque chose de nouveau. Aujourd’hui, tous les avions se ressemblent ; je propose donc de les personnaliser, de les différencier.
Les choses se sont enchaînées très rapidement : 3èmevisite à Dubaï, (exposition au Aircraft Interiors Middle East), salon « EBACE » de Genève, clients en Suisse et à Singapour. J’ai également des clients dans le secteur de l’aviation militaire, pour décorer des chasseurs lors d’événements prestigieux par exemple. Nous avons récemment signé un contrat avec Daher-Socata, avionneur et équipementier français qui fête son centenaire et dont nous décorons à cette occasion l’ensemble de la production du « TBM 850 » pour l’année 2011.
Concernant le marché des Emirats, certaines rencontres que j’avais faites lors de mes premières visites à Dubai se sont concrétisées. Je travaille sur plusieurs projets qui verront le jour pour les 40 ans du pays, en décembre 2011. Je me suis toujours senti accueilli aux Emirats, et je demeure fidèle au pays et à la région.
Concernant l’aspect technique, comment peint-on un avion ?
Je travaille avec un logiciel tridimensionnel. L’avion virtuel que je propose au client est exactement celui qu’il verra à l’échelle 1. Je fais 3 propositions au client, il choisit alors le graphisme dans lequel il va se reconnaître ; je décline le graphisme retenu en 3 autres variations. Lorsque la dernière des pistes sera validée par le client, elle sera finalisée. Ce graphisme est ensuite envoyé aux ingénieurs toulousains qui adaptent le dessin au plan constructeur et font en sorte que le graphisme respecte les normes de sécurité, comme par exemple la réflectance des portes ou les marquages techniques. Le design est certifié avant d’être appliqué. Ensuite ils produisent un paint kit – une sorte de pochoir géant – qui est remis aux peintres. Ce sont des peintres en aviation qui effectuent le travail ; l’appareil est alors immobilisé dans un hangar pendant 5 à 12 jours.
Que vous inspiraient les Emirats avant votre première visite sur place ?
J’ai beaucoup voyagé, avec une attirance particulière pour l’Afrique. Le Moyen-Orient est une extension naturelle de cette passion, c’est une civilisation issue du désert. Mon voyage au Moyen-Orient est une continuité logique dans ma quête esthétique. J’aime faire du business ici : il y a une certaine élégance dans les rapports humains. Les Emirats me semblent être un terrain fertile où il n’y a pas de limite ; le Burj Khalifa en est la démonstration.
Comment expliquez-vous justement cet aspect « sans limite » du pays ? Est-ce véritablement le pays de tous les possibles ?
Il y a un désir fondamental du pays : prendre sa place et marquer son temps de façon magistrale. Ici il y a des gens visionnaires qui se donnent les moyens d’être audacieux. L’orgueil, dans le sens noble du terme, y est forcément pour quelque chose.
Y a-t-il un esthétisme particulier au Moyen-Orient ?
Evidemment, un des éléments très apprécié est la calligraphie. Elle est particulièrement narrative visuellement et vient s’apposer sur certains de mes projets. L’or est l’une des couleurs recherchées. J’ai fait formuler récemment une peinture aviation composée d’or 24 carats qui plaît beaucoup à mes interlocuteurs Orientaux.
Comment s’annonce le futur pour vous ?
Nous sommes dans une courbe ascendante ; le marché commence à prendre en compte la nécessité d’identifier l’avion à la compagnie. Happy Design Studio (nom de l’entreprise) est maintenant reconnue dans le monde entier et est bien intégrée. On nous propose des avions et des challenges de plus en plus importants. L’année se clôt par une très bonne nouvelle pour nous : nous avons signé, la semaine dernière, un contrat pour customiser le Falcon 10 personnel d’Olivier Dassault.
Pour en savoir plus: Happy Design Studio : http://www.happydesign.net/
Propos recueillis par Anouchka Sooriamoorthy
Arabian Aerospace MEBA 2010 Show Business Daily / Issue One, Tuesday 7th December 2010

December 3rd, 2010 10:36 AM CDT
DAHER-SOCATA 2011 TBM 850 100th Anniversary Official Paint Scheme Features Happy Design Studio's Original Livery
Didier WOLFF, owner & Designer of the company is proud to announce that Happy Design Studio has been chosen by DAHER-SOCATA for designing the company’s100th anniversary paint scheme livery of the TBM 850 model year 2011.
Amongst 40 different projects from different designers a jury made of DAHER-SOCATA customers and representatives has chosen the Livery created by Didier Wolff at the AirVenture Oshkosh Fair last July.
This unique design will be available with a large choice of 20 color options and is the official paint scheme of the TBM 850 for next year’s production line.
"It has been a gripping challenge to adapt the concept of the livery to the industrial production constraints and the final result is amazing on the TBM 850! This project is giving HAPPY DESIGN STUDIO a fantastic opportunity to work on more designs with constructors by taking into consideration at an early stage of creation the industrial inputs," said Didier WOLFF, owner and designer of HAPPY DESIGN STUDIO. “We thank DAHER-SOCATA for this wonderful opportunity to work closely with an aircraft manufacturer to display creative ideas in the industrial world.”
“We’re glad to partner with Happy Design Studio, a young, creative and passionate French design studio and we’re looking forward seeing the actual result and the reaction of our customers.” stated Nicolas Chabbert, Senior Vice President of DAHER-SOCATA Airplane Division. “This TBM 850 model Year 2011 aims at highlighting our roots, which explain why the TBM 850 is reputed for the excellence of its manufacturing.” He concluded.
The first Model Year 2011 TBM 850 is already in the works and will be officially unveiled in February 2011. At the same time the design can be viewed on HAPPY DESIGN STUDIO’s website: www.happydesign.net.
Airliner World / January 2011


Happy Design Studio wins TBM 850 paint design competition
Tuesday, December 7, 2010 5:15 AM EST
By: David Donald
Happy Design Studio is forging a reputation for innovative and exciting aircraft paint schemes, highlighted by its recent win in a competition to design a new livery for the single-prop TBM 850 six-seater. The contest was launched in July by the TBM 850's manufacturer, Daher-Socata, to create a new paint scheme to be introduced for 2011 production aircraft in celebration of the company's 100th anniversary. Happy Design Studio, and its owner/designer Didier Wolff, scooped the prize in the face of some 40 competing designs. The new scheme will be available in 20 color options and will be unveiled officially in February.The small French business has attracted significant interest from many quarters, especially here in the Middle East. The company is the official partner for design at the Custom Jet Show, which was held last month at Sharm el-Sheikh, Egypt, as part of the Avex international airshow.

Happy Design brings innovation to exteriors
By: David Donald
December 8, 2010
ging a reputation for innovative and exciting aircraft paint schemes, highlighted by its recent win in a competition to design a new livery for the single-prop TBM 850 six-seater.
The contest was launched in July by the TBM 850’s manufacturer, Daher-Socata, to create a new paint scheme to be introduced for 2011 production aircraft in celebration of the company’s 100th anniversary.
Happy Design Studio, and its owner/designer, Didier Wolff, scooped the prize in the face of some 40 competing designs. The new scheme will be available in 20 color options and will be unveiled officially in February.
The small French business has attracted significant interest from many quarters, especially here in the Middle East. The company is the official partner for design at the Custom Jet Show, which was held last month at Sharm el-Sheikh, Egypt, as part of the Avex international airshow.

NOVEMBER 2010

CUSTOM JETS AWARDS
THE FOURTH edition of AVEX has brought some of the region's most advanced, luxurious and aesthetically customised aircraft to Sharm El-Sheikh, where they competed to capture the Custom Jet Awards. Two aircraft won this year's awards: Russian Petroff Air's B737-JF7 which took the 'Best customised Aircraft Interior' award while the Bell helicopters 429 took the Best customised Aircraft Exterior award.
"The Custom Jet Awards honour outstanding achievements and breakthroughs in the fields of aircraft livery design, cabin experience and interior design," explained Ibrahim Manaa, head of Egyptian Airports and Air Navigation Holding Company." As demand for private aircraft increases in the region, so does the demand for designer interiors, in-flight entertainment, and other means of refurbishing aircraft," he added. According to Manna, nominations were assessed by a panel of judges comprised of individual representatives from the fields of aviation interior and exterior design, in-flight entertainment and food and beverage. The short listed nominations for the Custom Jet Awards got free access to park their aircraft at the Custom Jet Exhibition. Airbus A318 Elite, Bombardier's Challenger 300, Embraer's Phenom 300excutive jet and Smart Aviation's air ambulance were among the runners up for Best Iinteriors. Small planet's Boeing 737-300, Smart Aviation's Cessna Citation Sovereign C-680 and Petroff Air's Boeing 737-7JF ran up for Best Exteriors Award.

Petroff awarded Best Customised Interiors

Petroff Air's BBJ wins inaugural Custom Jet Show Award
Private operator Petroff Air took the award for best customised aircraft interior for a privately owned Boeing 737-7JF, at the first ever Custom Jet Awards. The ceremony was held at the AVEX 2010 International Airshow in Egypt on 7 November 2010.
Dina Tkacheva, development director of Petroff Air, thanked partners such as Boeing and Greenpoint Technologies, who “moved back and forth between Russia and the US to realise this dream”.
The US$85 million jet is owned by a Russian businessman. Highlights include a dining table with folding leaves, six beige and olive recliners, and a 42in (106.7cm) LCD monitor. The master bedroom and bathroom includes a queen-size bed, dressers, wardrobes, and a shower stall with a transparent hinged door.
Meanwhile Bell Helicopter won the best customised livery design award for the Bell 429. The awards were provided by French livery specialist, Happy Design Studio. Each winner received a 1:100 scale model of Concorde covered with 450 real diamonds.





Arabian Aerospace / 13 Nov 2010
Petroff BBJ wins the Customised Aircraft award at Egyptian gala
Petroff Air, a private aircraft operator and management company, grabbed the award for “Best Customised Aircraft Interior” for its outstanding interior design of the privately owned Boeing 737-7JF during the Custom Jet Awards Ceremony.
Dina Tkacheva Development Director of Petroff Air, the winning aircraft operator and management company, said that “winning the award of Best Customized Aircraft Interior is a great achievement and well deserved."
The winners were presentyed with a diamond-encrusted trophy presented by Happy Design Studio of France. Tkacheva said that the entire team contributed; “we put our heart and soul and time in”, she said. She referred to partners such as Boeing and Greenpoint Technologies “who changed their life style for us and moved back and forth between Russia and the US to realize this dream.”
Tkacheva also explained that the $85-million customized jet is owned by a Russian businessman who just gave them “the broad outlines of his dream interior design and the whole team worked on putting together the best of everything.” Held on the sidelines of the AVEX 2010 International Airshow, the Custom Jet Show honoured outstanding achievements and breakthroughs in the categories of Aircraft Interior and Livery Design. The show brought some of the region ? s most advanced, luxurious and aesthetically customized aircraft to Sharm El-Sheikh International Airport displaying small to mid-sized customized aircraft.
The award of “Best Customized Aircraft Interior” recognizes the best of in-flight cabin comforts, entertainment and overall experience. The category awards the aircraft that has it all when it comes to enhancing the cabin experience of passengers. The Boeing 737-7JF aircraft is a cosy and elegant flying house. A dinning/conference area includes a dining table with folding leaves. There are six single beige and olive colour recliners for the customer ? s comfort and a 42-inch LCD monitor; a guest room follows the video and entertainment system. The side-ledge contains a pop-up 20 inch LCD monitor. The master bedroom and lavatory include a queen-size bed and headboard, nightstands, dressers, wardrobes, credenza, closets, another LCD monitor and a shower stall with a transparent hinged door. As one of the five-member jury-panel put it; “this is what I want to be used to” is what comes to mind when one is onboard this aircraft.
Among other nominees for this category were Airbus A318 Elite, Bell Helicopter's 429, Bombardier ? s Challenger 300, Embraer ? s Phenom 300 executive jet, and Smart Aviation's air ambulance.
According to Jill Samuelson, managing director of the European Helicopter magazine and one of the jurors, it was not an easy pick. “It was not an easy decision. They all have characteristics that we thought valuable and distinguished but based on the spirit of the Custom Jet Show this was the one that fit.” Bell Helicopter, a Textron Company grabbed the award for the “Best Customised Livery Design.”
This award recognizes the most outstanding livery design on an aircraft at the Custom Jet Show on the creative and modern use of design elements, colour usage and overall paint scheme. Among the nominees were Small Planet 's Boeing 737-300, Petroff Air ' s Boeing 737-7JF and Smart Aviation's Cessna Citation Sovereign C-680. “I think with the livery design category we had a lot of choices; looking at a commercial airline, a helicopter company, an air ambulance. We had to look at what was best fitted to reach the clientele it was aimed at; and I think accordingly the helicopter was a great design that worked very well,” said Richard Maslen, Deputy Editor of Airliner World magazine and another member of the jury-panel.
The awards were offered by the French studio: Happy Design. Each winner received a night blue 1:100 scale model of the Concorde covered with 450 real diamonds. A French jeweller set the diamonds by hand and gave the trophies a diamond value of 1 carat per trophy. They are arranged in such a way to create a Milky Way livery for each trophy. Taking a plain vanilla aircraft and personalizing them to cater to their owner ' s or user ' s every whim is an emerging trend in the Middle East and North Africa region ' s private and executive aviation markets . So high is the demand that the industry has rapidly grown in size and scope and spans a range of sectors, from bespoke interiors and personalized liveries, in-flight entertainment and onboard connectivity, to fully equipped bathrooms and kitchens with the capacity to prepare restaurant quality food in-flight. The Custom Jet Show and Awards have been envisioned keeping this multi-billion dollar industry in mind. “The Custom Jet Show is a great opportunity and an excellent mix that covers the entire industry including helicopters, commercial and executive airliners in one place,” said Malson. “We have uncovered a high degree of enthusiasm from business jet owners and operators who want to showcase their customized aircraft and learn more about what has become an entire industry sector dedicated to refurbishing and customizing aircraft interiors as well as exteriors, said Nicholas Watson, AVEX International Air show director.




Arabian Aerospace / November 2 / 2010
Happy Design Studio design diamond encrusted trophies for AVEX
Happy Design Studio, the French studio designing original and tailor-made liveries for aircraft, helicopters and yachts, has created Aviations most prestigious and sought after Trophies.
Two winners of different categories of the Custom Jet Show, which takes place during AVEX, Sharm El Sheikh, Egypt, will each receive the first ever of these custom designed Trophies. Each Trophy will be a Night Blue 1:100 scale model of Concorde covered with 450 real Diamonds. The Diamonds are going to be set by hand by a jeweller and will give the Trophies a Diamond value of 1 carat per Trophy. The Diamonds will be arranged to create a Milky Way livery for each Trophy. The two Trophies are to be presented to the owners of aircraft in Best Customised Livery Design and in the Best Inflight Entertainment Categories. In addition to the Diamond encrusted Trophies the winner of the Best Inflight Entertainment Category will also receive an aircraft livery design from Happy Design Studio. Didier Wolff of Happy Design Studio said: “At Happy Design Studio we are always working to create outstanding designs and aircraft liveries, so we wanted to create a Trophy that reflects our work and will really stand out from anything else. Just like our aircraft livery designs these Trophies are unique, I am proud to have the opportunity to present these Trophies at the Custom Jet Show Awards during AVEX.” The Trophies from Happy Design Studios are to be unveiled during the glittering awards ceremony that will take place on 7th November.
Fly Corporate / Novembre 2010


Top manufacturers heading for AVEX Arabian Aerospace / Issue 4 / vol.2 Nov 2010-Jan 2011
The final touches are being put together for AVEX - the key show for North Africa - which takes place in Sharm El Sheickh from November 7-10. With many of the leading manufacturers including Boeing, Airbus, Cessna, Gulfstream and Bombardier all bringing aircraft, there will plenty to see over the four days. There is a large emphasis on business and private aviation and running alongside AVEX is an event for people who want their aircraft to be just a little bit different.
The Custom Jet Show is the region's ultimate exhibition for customised aircraft. As demand for private aircraft increases in the region, so does the demand for designer interiors, personalised liveries, in flight entertainment, and other means of refurbishing aircraft according to the owner's requirements and tastes.
The show brings some of the region's most advanced, luxurious and aesthetically customised aircraft to Sharm El Sheickh International Airport and this year will feature the Aircraft Livery Prize in partnership with Happy Design Studio. Winner will receive fre livery consultation services by Happy Design Studio's design experts.
The awards ceremony take place on November 8-2010 at the Grand Rotanna Hotel.
SEPTEMBER 2010


Arabian Aerospace / September 23 2010
Happy Design Studio prepare to set new standards in aircraft livery design
The company is offering two aircraft livery designs as prizes to the winners of two categories at the forthcoming Custom Jet Show. This takes place during the AVEX International Airshow in Sharm El Sheikh, Egypt from November 7 th to 11 th .
The studio has already displayed examples of their work at AIME, DUBAI AIR SHOW, EBACE and other events in the international aerospace calendar.
The Custom Jet Show is the ultimate display of customised aircraft, it is anticipated that some of the world's most advanced, exotic and innovative aircraft will be on display and showcasing the pinnacle in interior design, personalised liveries, in-flight entertainment and other means of refurbishing aircraft according to the aircraft owners requirements and tastes.
Happy Design Studios will create custom designed liveries for the aircraft that win the categories for the Best In-flight Entertainment System for Commercial Aircraft and the Best In-flight Entertainment System for Private/Executive Aircraft, ensuring that these aircraft have the ultimate technology, so that the exterior matches the interior creating the ultimate aircraft.
Speaking about the decision to award two custom liveries to the winning aircraft Didier Wolff of Happy Design Studio said: “ Happy Design Studio is always seeking to deliver the ultimate in aircraft livery design, therefore it is only natural that we should work with aircraft that have the ultimate interior. The winners in each of the two categories can be assured that Happy Design Studios will provide them with a livery that surpasses their expectations. We look forward to participating in this highly creative an innovative event.”
Fly Corporate / September 2010

Le Point Eco / September 2010

Fly Corporate / September 2010

The Custom Jet Show announces the aircraft livery prize

AUGUST 2010
Air & Cosmos Special summer 2010 

MAY 2010

Ultimate / May 2010



Ultimate Special Edition / Mai 2010
APRIL 2010




MARCH 2010

How to make a military jet Happy and bright...
One company making a colorfoul impact at AIME was Happy Design Studio. The French company has the creative ability to make an aircraft stand out from the rest visually. And Saudi-based aircraft engineering consultancy Arabian Jets plans just that as it signed an exclusive agreement with Happy to work on unique designs for military jets.
The French company was set up by Didier Wolff eight years ago. He started of designing surf boards until he decided to combine his creative skills with his passion for aviation a year back.
"In 1998 I learnt to fly a single-engine aircraft so, being able to personalise and customise aircraft with my design skills is a great joy for me," said Wolff.
"I can customize commercial airlines, private and military aircraft. The external decoration of a private jet is dependent on the owner's desire te reveal an aspect of his personnality or to impose his company's character or image. Customer can leave the design ideas to me or have their own ideas but, either way, I always have a good understanding with them".
Wolff works alongside engineering company Aeroconseil to ensure that EASA rules are applied to the engineering drawings and certification dossier. Wolff was at AIME following the success of his launch at the Dubai Air Show last year.

Didier Wolff. L'aviation Moyen-Orientale à portée de pinceaux
À force de persévérance, Didier Wolff concrétise avec Happy design studio un projet de relooking de fuselages d'avions.
Le créateur
Formé à l'École Supérieure des Arts Décoratifs de Strasbourg, Didier Wolff est un touche-à-tout. Porté par une détermination sans faille, profondément altruiste, l'homme s'est investi dans l'humanitaire, la photographie, et a beaucoup voyagé, en Afrique notamment.
La genèse
L'idée de travailler pour l'aéronautique, en indépendant, dans la décoration de fuselages d'avions de ligne et jets privés et l'identité visuelle de compagnies, germe à la fin des années 90 alors qu'il se passionne pour le pilotage loisir. Il frappe à plusieurs portes, suscite l'intérêt, sans parvenir à concrétiser son projet.
Dubaï
Un long parcours semé d'embûches et de désillusions, qui abouti à un voyage, «celui de la dernière chance», à Dubaï, convaincu de trouver au Moyen-Orient des interlocuteurs plus enclins à lui donner sa chance. Là-bas, un long entretien avec une personne du French Business Council le convainc du potentiel de son idée. À son retour, il peaufine ses outils de conception 3D, définit ses conditions générales de vente et s'adjoint les compétences techniques d'un cabinet d'ingénierie de référence dans le monde de l'aéronautique, Aéroconseil. Il casse enfin la tirelire pour bénéficier d'un stand au très couru salon de l'aviation moyen-oriental, le Dubaï Air Show, en novembre. «J'y ai reçu un accueil phénoménal. La compagnie Arabian Jet s'est montrée particulièrement intéressée. Elle vient de nous proposer de rentrer dans son consortium de sous-traitants. Ce partenariat nous ouvre les portes du Moyen-Orient, aux côtés d'un acteur de référence».
Les perspectives
D'auto-entreprise, il devient urgent qu'Happy design studio se structure en société. Didier Wolff ambitionne de devenir «l'acteur incontournable de la décoration d'avions». Il a déjà quelques commandes à honorer et envisage à terme de personnaliser un à deux avions par mois. Des négociations sont en cours avec des fabricants de peinture pour développer une gamme de teintes originales.

French firm signs deal with Arabian jets
By Staff Writer
Published Tuesday, March 02, 2010
Happy Design Studio (HDS) of France has signed a business alliance agreement with Saudi Arabia-based Arabian Jets to jointly deliver customised aviation designs in the Middle East.
The deal was signed during Aviation Week on Sunday at the Dubai Airport Expo. HDS is a specialist aerospace design firm that paints and decorates aircraft.
Anas M Rayes, President of Arabian Jets, said: "We have signed the deal and expect to tap the government sector as well as private players who want to give a signature look to theirplanes."
FEBRUARY 2010



Happy Design Studio signs alliance agreement with Saudi Arabian jets
Dubai, UAE. 28 February 2010 - Private business jet, military aircraft and yacht owners now have the opportunity of stamping their own style on their craft through the Alliance of Arabian Jets and Happy Design Studio of France.
The agreement was signed today during Aircraft Interiors Middle East (AIME) show, at Dubai's Airport Expo.
Anas Rayes, President of Arabian Jets, commented: "We are very pleased to enter into a partnership with Happy Design Studio. Didier's style is a mix of scientific design and oriental colour schemes and we found that they were very favourable to our clients."
Arabian Jets is a premier aircraft engineering consultancy operating in the MENA region, with offices in Jeddah, Amman, Beirut and Cairo. The company boasts over 30 years' experience in aviation affairs including aircraft management, engineering and maintenance services, pilot training management and human capital building. Arabian Jets provides operational and logistical support worldwide to all sectors of aviation, from airlines to single aircraft owners.
Didier Wolff of Happy Design Studio said: "We are both looking forward to developing a strong working relationship that will enable us to achieve exiting and innovative aircraft and yacht designs for our clients."
Happy Design Studio designs customised liveries and visual identity, in line with the aircraft manufacturer's recommendations. Company owner, Didier Wolff, is a graduate of the Art Decorative School of Strasbourg and, with his passion for design, his studio has been privileged to design aircraft for quite a number of business jet owners.
For further information, visit www.arabianjets.com and www.happydesign.net
-Ends-
© Press Release

AIME 2010 : France plays major role in regional interiors market
Posted on 26 February 2010 in Aircraft Interiors
Ten well known French companies will be participating at AIME 2010 under the auspices of the France Pavilion, when the show opens at Dubai Airport Expo on Sunday.
With 147 sq. metres it’s the biggest national pavilion of the two shows (AIME and MRO Middle East) that makes up the first part of Aerospace week. The pavilion is supported by Aerospace Valley; a world competitiveness Cluster in Aeronautics, space, and Embedded systems located in South-west of France. The Chamber of Commerce (CCI) of Pau is a regular operator on the Air shows in Dubaï (French delegations to the Dubai Air show in 2007 and 2009, French Pavilion in June 2008 for the maiden show of AIME) with the support of the French ministry for Foreign Trade. The CCI supports the SME’s in international trade on the booming market of the Emirates. "Widely acknowledged for the quality of the equipment it produces, France will be relying on the diversity in its participants to show the multiple facets of its know-how," a spokesman for the French embassy in Abu Dhabi said. "This participation demonstrates the interest shown by the French companies and industry for the Middle East. AIME 2010 is now considered one of the most important exhibitions in the aeronautical sector for the French industry in the Middle East. Widely acknowledged for the quality of the equipment it produces, the aim of the French companies in this important field is to, reinforce professional contacts and provide new business opportunities between the French companies and the U.A.E. market as well as other Gulf and Middle East countries," The spokesman added.
The 10 French companies on display are :
Adhetec : Supplies AC paint shops, cabin refurbishment, workshops and structural repair stations with an extensive range of self-adhesive products.
Air Cost Control : is an airbus electrical parts specialist and worldwide supplier to the aerospace industry. Sleeving and protection, wire and cable, relays etc…His local liaison officer is based at the Dubai Airport FZ.
EADS SOGERMA: Develops and manufactures a diverse range of state-of the-art and innovative first and Business Class seats for all Airbus and Boeing long range aircraft. They will launch on AIME a brandnew product, press conference on 28th at 11:30 on the French pavilion.
Happy Design Studio France : Specialist in painting and decoration aircrafts with customised and individual design for all taste.
JCB AERO SA : JCB is a PART 21G and PART 145 approved company specialised in VIP cabinetry. The company designs, manufactures and installs VIP monuments from stowage’s to galleys. Provide complete solutions for VIP rooms, such as bathrooms and bedrooms.
Laselec SA : Design, manufacturing and sale of UV laser wire marking machines. Offers a comprehensive line of wire marking, cutting and traceability systems, which covers every production need. World leader and only French manufacturer.
MAPAERO Aerospace coating: specialist in paints for Aerospace; exterior, structure, special paints and approved products for Cabin Interior.
PSA : Specialist in hygiene products including disinfectants and cleaners for all aircraft interior applications are recognized by more than 150 airlines and overhaul centres.
All products are non-flammable, solvent free, ecologically friendly taking into consideration employee health and safety and the environment.
Schneller : is the global leader in the development and manufacture of engineered custom decorative laminates and non-textile flooring solutions for the transportation industry.
SDV : It’s a major player in the global supply chain Offers leading services such as production, procurement, support, customs and compliance.

AIME 2010: Happy is pleased with Saudi deal
Happy Design Studio signed an agreement with Saudi 's Arabian Jets yesterday at the show.
The French design company which conceives and customises liveries, visual identity will be making Arabian Jets stand out from the rest with its own unique designs.
“I am very excited to work with Arabian Jets and realise our achievements together,” says Didier Wolff who set up Happy Design eight years ago.
Arabian Jets is a premier aircraft engineering consultancy operating in the MENA region with its offices in Jeddah, Amman, and Beirut and Cairo.
“This region is important to us as there are so many private owners. Also, as a designer it is exciting as there is more scope for design and creativity,” says Wolff. Posted on 1 March 2010 in Aircraft Interiors




Dubai Air Show 2009
JANUARY 2010
January 2010

NOVEMBER 2009


Happy Design makes your aircraft stand out in a crowd
Dubai Air Show / November 17, 2009
By: Thierry Dubois
Didier Wolff, owner and sole employee of the Happy Design Studio from Strasbourg, France, is here in Dubai promoting his skills in designing original aircraft liveries and hoping to find his first customers in the region.
“For a long time, refrigerators could be found only in white,” Wolff pointed out to AIN, reasoning that aircraft–especially business jet–owners and operators will want more personalized paint schemes. Only a handful of business jets in the world have such bright-color and/or sophisticated drawings on their exteriors, he said. Also offered are paint schemes for airliners and fighters. “An aircraft can receive a special livery for a given occasion–a first delivery or a joint air force exercise, for example,” he said.
Costs for Happy Design Studio’s (Stand E650) services range from approximately $ ....., Wolff estimated, and can be more expensive depending on the aircraft’s size and scheme complexity. Wolff has an agreement with Aeroconseil, a Toulouse-based engineering company that helps him find the right shop for each paint job.

Dubai 09: Personalised design makes one man Happy
Make your aircraft stand out from the rest with the help of Happy Design Studio (stand E650).
The French company was set up by Didier Wolff eight years ago. Wolff designed surf boards until deciding a year ago to combine his creative skills with his passion for aviation. He has chosen the Dubai air show as his launching pad.
"In 1998 I learnt how to fly a single-engined aircraft, so being able to personalise and customise aircraft with my design skills is a great joy for me," says Wolff.
"I can customise commercial airlines, private and military aircraft. The external decoration of a private jet is dependent on the owner's desire to reveal an aspect of his personality or to impose his company's character or image. The customer can leave the design ideas to me or have their own idea but either way I always have a good understanding with them."
The artwork created is applied to a platform such as the fuselage, which acts as a second skin that is delicately laid to the body.
Wolff works alongside engineering company Aeroconseil, which specialises in aviation and ensures that European Aviation Safety Agency rules are applied to the engineering drawings and certification dossier.
"They then recommend a workshop which specialises in aeronautic painting to add that grand finale of the splash of colour to the design. Wherever the plane is located a number of specialised companies can be recommended in Europe, Asia, the Americas and, of course, the Middle East.
"It is very exciting for me to be here and I look forward to meeting potential customers," says Wolff.